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Adeyinka Aladejare



Have you ever wondered why red squirrels and red foxes aren’t called orange squirrels and orange foxes? Robin orange breast, anyone? Well, it’s because the animals were named in English long before the fruit that we get the name of the colour from arrived on our shores from Spain. Red was the closest colour in the English language at the time, so we made do with that. This has nothing to do with fashion or shoes, but I was fascinated when I found out this little nugget of information! And this week I have been obsessed with this particular fruity shade.

1. Anne Thomas jazz shoes, €230 (; 2. Vagabond pumps, £80 (;  3. Birkenstock Arizona, £70 ([AD]

Anyway, the Friday shopping fix is back with an orange theme, but as I mentioned at the beginning of the year, this regular article will not be as frequent and I won’t be featuring as much product as I used to. This tighter edit is because while I still love shopping, and I know you do too, I don’t want to give the impression that any of us NEED to constantly buy new stuff. I’m also making a concerted effort to still feature a variety of price options, but to also mostly stick to brands I know have a good stance when it comes to ethics and the environment. This isn’t always the easiest thing to strike a balance with, but I’m doing my best with the time I have to research it.


Of course, a few updates each season are fine – I’m not a complete spoilsport! – and I think a pair of orange shoes will serve you very well this summer. It’s a really good alternative to yellow or this season’s other bang-on-trend colour, lilac; being a bit darker than both of these shades, orange is a little more practical and hardwearing.


While orange looks cracking with loads of other colours – my favourites are purple and green – and also works brilliantly with prints, especially florals, you could go completely Tango and wear it as a full look. If you’re feeling brave, take note of the styling on the Arket website (top), where they’ve gone top-to-toe tangerine and I think it looks rather good.

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