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All the tears: Nike’s incredible new advert featuring Caster Semenya

Adeyinka Aladejare

Caster All the tears: Nike's incredible new advert featuring Caster Semenya

Johannesburg, South Africa – South African athlete Caster Semenya has joined the international cast of the new Nike “short film series” in what might be the most emotional video yet.

In the 45-seconds long advert posted on Monday, Semenya is heard asking: “Will it be easier for you if I wasn’t so fast? Will it be simpler if I stop winning? Would you be more comfortable if I was less proud?”

That’s to bad… because I was born to do this!

“We all have purpose, and I believe that each of us has an assignment we’re here to complete.”

Those are the sage words of two-time Olympian and middle-distance running force Caster Semenya. With 18 gold medals to her name, the assignment for this bold, unapologetic athlete is to never stop pushing hard — both on and off the track.

We get a sense of that tenacity in “Just Do It: Caster Semenya,” a film that charts the runner’s journey to become elite, and the pivotal moments that shaped her into the athlete she is today. Semenya’s challenge to viewers: “We have been given life, but no one can live it for you — you have to go out every day and work hard to earn it.”

Watch the emotional short story below:

 

For 30 years, the “Just Do It” mantra has been a motivational call for athletes nationwide, across all sports, and all levels of play. To celebrate that rich diversity, Nike have developed a series of “short films” in the JDI series.

“Dream Crazy,” focuses on a collection of stories that represent athletes who are household names and those who should be. The common denominator: All leverage the power of sport to move the world forward.

Along with inspirational pros — LeBron James, Serena Williams, Odell Beckham Jr., Eliud Kipchoge — in this film, you’ll meet incredible athletes: 29-year-old basketball phenom and wheelchair athlete Megan Blunk, who took gold in Rio in 2016; Isaiah Bird, who was born without legs, and at 10 years old has become the one to beat on his wrestling team; Charlie Jabaley — an Ironman who made over his life by dropping 120 pounds, going vegan, and in the process, reversed the growth of a life-long brain tumor; and Michigander Alicia Woollcott, who simultaneously played linebacker and was named homecoming queen during her high school senior season.

 


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